The Fashion Week is always a big highlight in Berlin. Many fashion shows, fairs and pop-up stores draw numerous visitors and fashion lovers to the capital.
On several locations throughout the whole city you can inform yourself about all aspects of fashion. This year the Fashiontech Berlin took place on the construction site of the aletto Hotel Potsdamer Platz.
A fair that connects fashion with the tech-industry and the community of start-ups!
On January 14-15 our construction site in the aletto Hotel Potsdamer Platz was temporarily remodeled and offered space for many exhibitors, a stage and presentations.
The program was packed: in addition to the booths of different companies there were talks, interviews and live podcasts, as well as masterclasses! This way the visitors had a variety of events to choose from and learn something new or find inspiration in a very special atmosphere.
Our hotel is not finished yet, but we were still happy to already have been able to use our areas in this way. The rough look of the premises so far fits perfectly the fashion theme! Many other events and pop-up concepts will be realized in the future.
Our first round was very successful, more will be following soon. Stay tuned!