POPUP STATION EXHIBITION AND EVENT LOCATION

The newly appointed aletto Hotel Potsdamer Platz brings a new, flexible trade fair concept to Berlin’s hotel market. With its strategic location right near the exhibition grounds and close to regional and long-distance transportation, aletto Hotel Potsdamer Platz was ideal for the unique hybrid concept since the beginning of the planning phase. The flexibility of the concept is especially appealing: our spacious rooms can be divided into smaller areas, offering our trade fair and event customers the possibility of organising events and in-house, micro and order fairs. Nothing was left out during the development. Flexible ‘Visplay Multilanes’ from the Vitra brand are easy to use and allow our trade fair customers to save time and money by having the shelves, cupboards or TV screens attached to rails on the ceilings. Large TV walls in the entrance area and 4K flat screens provide space for branding and enable CI-compliant customer journeys. The timeless design and premium amenities from brands such as Vitra and Artemide along with famous products from Starbucks create the perfect environment to present products of any kind. In combination with our overnight accommodations, aletto Hotel offers the ideal product for companies that want to give their customers and key partners a unique trade fair experience including an exciting stay in Berlin while attending an in-house fair. This has a multitude of benefits. With a captivating supporting programme for potential customers, companies that present their products here have no competition, since the entire building is at their disposal, if needed. The versatile areas give guests enough space to move about freely and converse, eat and drink. New developments can be presented during the day and discussed in more detail throughout the evening in a relaxed and sophisticated Italian atmosphere.